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BtoB

BBDO New York names worldwide account director for GE business

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New York—BBDO New York has named Elizabeth Daggett worldwide account director on the agency’s General Electric Co. account. Daggett was previously senior VP-senior account director on the GE business. In her new role, she will be responsible for all of BBDO’s worldwide activities for GE, including global expansion of GE’s “Ecomagination” campaign and its upcoming sponsorship of the 2008 Beijing Olympics.
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