The network, which was formed in April 2008 when Cygnus, McGraw-Hill Cos., Nielsen Business Media and Reed Business Information partnered with 24/7 Real Media, now aggregates more than 500 b-to-b Web sites.
“BBN has allowed us to reach nonendemic advertisers in a turnkey solution,” Kate Spellman, senior VP-marketing strategy and business development at UBM’s Everything Channel, said in a statement.
