×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

BBN Networks launches SNAP

Published on .

Most Popular
San Francisco—BBN Networks, a b-to-b digital marketing company, has released a social media listening tool aimed at b-to-b marketers. The tool is called the Social Network Assessment Platform, or SNAP. SNAP is designed to help b-to-b marketers track conversations among thought leaders in their industry to help them adjust their strategies and campaigns. “We created SNAP to provide our clients with an understanding of the social dialogue in their industry, guidance on how to reach key influencers and an analysis of the full effort,” said Rachael Monroe, BBN's VP-client services, in a statement.
In this article: