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BtoB

BBVA Group to debut ad campaign

Published on .

New York—BBVA Group, a global banking organization, will debut an ad campaign Saturday called “Team. Works.”

The ads will promote BBVA’s marketing partnership with the National Basketball Association as the Official Bank of the NBA, and will air during five nationally televised NBA games on ABC and ESPN.

The campaign is designed to show how teaming up with the right bank and executing a well-designed strategy can be a “game changer.” The budget was undisclosed.

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