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BtoB

BearingPoint launches ad campaign

Published on .

McLean, Va.--BearingPoint has rolled out its first ad campaign since the rebranding effort it launched last year when it changed its name from KPMG Consulting. The campaign was developed by Arnold Worldwide and has a budget estimated at $7 million to $10 million. Print ads are running in publications including BusinessWeek, CIO, Forbes, Fortune and Time.
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