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BtoB

BearingPoint launches branding campaign

Published on .

McLean, Va.—Management and technology consultancy BearingPoint unveiled a new branding campaign aimed at C-level executives and government decision-makers.

The campaign, developed by Renegade Marketing Group, New York, includes print and online ads as well as radio spots. It focuses on BearingPoint’s ability to address key issues that keep executives up at night, such as information sharing, security and identity management, and performance and accountability issues.

Prints ads are running in government publications including Defense News, Federal Computer Week, Government Executive and Washington Technology.

The online campaign includes rich media ads, webcasts and microsites. The budget was undisclosed.

—Kate Maddox

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