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Beers to deliver keynote address at DMA Annual Conference

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New York—The Direct Marketing Association announced that advertising industry veteran Charlotte Beers will deliver the keynote address at the DMA Annual Conference and Exhibition in New Orleans Oct. 18.

Beers has the distinction of being the only executive to have chaired two of the top global advertising agencies: J. Walter Thompson Worldwide and Ogilvy & Mather. She was chairwoman-CEO of Ogilvy & Mather from 1992 to 1997, and chairwoman of J. Walter Thompson Worldwide from 1999 to 2001.

Beers was also the first female to be named chairwoman of the American Association of Advertising Agencies.

—Carol Krol

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