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BtoB

Behavioral Advertising Helps Fund Valuable Online Services

By Published on .

Dan Jaffe, executive VP-government relations of the Association of National Advertisers, argues that the government should not impose “rigid, overly broad rules on the collection and use of consumer information that would undermine that vital role played by advertising.” The ANA, along with nine other industry trade groups, last week filed comments on proposed self-regulatory principles for online behavioral advertising that were released for comment by the FTC in December. “The privacy interests of consumers can be best protected by strong industry self-regulation and positive industry leadership,” Jaffe states in his blog. READ MORE
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