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BtoB

Bellcore announces new name

Published on .

MORRISTOWN, N.J.-Bellcore announced its new name is Telcordia Technologies, which is meant to reflect the company's expertise in communications technology and its ability to reach ``accord'' among major communications service providers. The company also revealed a suite of products and services that are designed to transform legacy networks into next-generation networks. Telcordia has award Grey Advertising, New York, its global branding account, including creative development, and media planning and buying. Grey's first effort for its new client is a global print campaign that launches Telcordia Technologies' new corporate identity. (From RCR
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