BtoB

BellSouth launches ad campaign for interactive paging service

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Woodbridge, N.J.--BellSouth Wireless Data has launched a new multimillion-dollar advertising campaign for the company's interactive paging service. The ads, featuring the tagline ``Work@lifespeed,'' tout BellSouth's RIM Inter@ctive page 950, a handheld device with e-mail capability. Aimed at businesses and businesspeople, the hybrid consumer and b-to-b campaign will appear in national business and consumer magazines as well as during nationally syndicated radio programming.
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