BtoB

Benchmarking shows B-to-B marketing budgets have been cut by roughly 44 percent, but spending on pipeline acceleration programs has doubled

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After citing the recent findings of a study by SiriusDecisions, Mac McIntosh makes this observation: "In my opinion b-to-b marketers traditionally spent too much of their marketing budget on lead generation, but spent too little on lead development. I'm glad to see that this may be changing."
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