BtoB

Benchmarks - BIN

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RANKCategory
Ad pagesAd revenue
2011 YTD
2010 YTD
% change
2011 YTD
2010 YTD
% change
1Agriculture
8,598.45
8,647.46
0.57%
$133,181,816
$120,032,137
11.00%
2Architecture, Design, Lighting
8,065.56
7,986.34
0.99%
$107,781,057
$104,307,265
3.33%
3Automotive
18,519.00
16,393.62
12.96%
$186,226,677
$172,186,663
8.15%
4Aviation, Aerospace & Military
5,848.80
6,326.75
-7.55%
$85,417,394
$93,741,852
-8.88%
5Banking, Financial, Insurance
14,690.07
14,639.07
0.35%
$228,844,351
$220,239,616
3.91%
6Building, Engineering, Construction
20,721.97
20,151.30
2.83%
$244,300,179
$226,522,351
7.85%
7Business, Advertising & Marketing
9,882.93
10,357.84
-4.59%
$380,817,387
$301,853,235
26.16%
8Computing, Software, Telecom
6,777.81
7,372.75
-8.07%
$207,635,641
$216,552,816
-4.12%
9Electronic Engineering
6,440.64
6,838.20
-5.81%
$103,693,221
$107,397,890
-3.45%
10Government (Local, State, Federal)
10,493.74
10,809.95
-2.93%
$121,460,929
$131,810,942
-7.85%
11Grand Total
358,962.79
352,943.47
1.71%
$4,443,410,937
$4,243,610,956
4.71%
12Healthcare (PERQ+IMS)
89,551.42
86,677.37
3.32%
$727,619,380
$688,747,427
5.64%
13Manufacturing, Processing
34,452.66
32,844.61
4.90%
$361,410,044
$347,410,917
4.03%
14Mfg., Processing
14,530.55
13,879.13
4.69%
$152,611,905
$146,451,537
4.21%
15Miscellaneous,* Classified
11,014.83
10,687.40
3.06%
$124,032,839
$104,729,746
18.43%
16Movies, Radio, TV & Video
11,659.65
11,321.06
2.99%
$186,117,784
$168,275,153
10.60%
17Pharmaceuticals
6,387.00
6,317.08
1.11%
$81,002,358
$80,214,512
0.98%
18Professional Services
26,391.88
26,313.91
0.30%
$319,506,096
$311,183,881
2.67%
19Resources, Environment, Utilities
15,369.71
15,183.90
1.22%
$149,901,548
$148,992,380
0.61%
20Restaurants, Foodservice, Lodging, Gaming
4,509.90
4,790.72
-5.86%
$70,520,506
$78,345,858
-9.99%
21Retail, Services
31,877.48
31,315.07
1.80%
$334,669,439
$326,225,798
2.59%
22Science, Research & Development
5,959.78
6,459.75
-7.74%
$74,108,708
$79,525,434
-6.81%
23Transportation, Logistics
3,179.62
2,719.60
16.91%
$37,584,572
$32,242,116
16.57%
24Travel, Business Conventions & Meetings
8,569.89
8,789.72
-2.50%
$177,579,012
$183,072,965
-3.00%
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