BtoB

Benchmarks - Top 50 Sectors

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Most Popular
RANKCategory
No. of magazines
Ad pagesAd revenue (in $mil.)Total no. of advertisersTotal no. of ad insertionsAvg. no. of advertisers per issueAvg. no. of insertions per advertiser
2011 YTD
2010 YTD
% change
2011 YTD
2010 YTD
% change
2011 YTD
2010 YTD
% change
2011 YTD
2010 YTD
% change
2011 YTD
2010 YTD
% change
2011 YTD
2010 YTD
% change
1Motor Trucks & Accessories
25
9,683
11,768
22%
54
61
13%
1416
1512
7
12538
14427
15
49.91
62.27
25
6.84
7.78
14
2Engineering & Construction
47
9,277
9,264
0%
40
45
11%
3884
3172
-18
18032
16767
-7
29.93
32.74
9
2.39
2.92
22
3Electronic Engineering
28
6,772
6,475
-4%
64
63
-2%
1779
1670
-6
10321
10217
-1
36.6
34.81
-5
3.81
3.88
2
4Motor Trucks, & Accessories
25
6,647
5,015
33%
47
40
18%
1,237
1,146
8
7,959
6,658
2
63.30
46.01
38
5.37
4.37
23
5Financial
40
6,274
6,426
2%
82
88
7%
1623
1560
-4
9298
8953
-4
21.34
22.16
4
3.87
4.12
7
6Pharmaceutics & Pharmacology
33
6,178
6,309
2%
48
49
2%
1601
1615
1
6239
6546
5
29.99
30.93
3
3.86
3.91
1
7Automotive
28
6,122
6,380
4%
48
51
6%
2167
2141
-1
11797
12002
2
30.01
31.12
4
2.83
2.98
5
8Radio, TV & Video
28
6,026
6,461
7%
53
59
12%
1523
1523
-1
8934
9104
2
22.57
24.38
8
3.96
4.24
7
9Computers
39
5,984
5,708
-5%
123
120
-3%
1551
1485
-4
7169
6724
-6
21.14
21.38
1
3.86
3.84
5
10Travel, Business Conventions & Meetings
34
5,948
6,324
6%
62
69
11%
2369
2347
-1
7038
7153
2
31.81
34.56
9
2.51
2.7
7
11Advertising & Marketing
28
5,762
5,196
-10%
51
49
-5%
2553
2548
-5
9622
8678
-10
22.77
24.28
7
2.26
2.04
-10
12Dental
24
5,358
5,976
12%
52
60
16%
1022
1006
-2
7499
7341
-2
32.67
36.67
12
5.24
5.94
13
13AC/Heating/Plumbing/Refrigeration
15
4,854
4,763
-2%
38
37
-1%
1129
1116
-1
6850
6799
-1
38.22
37.5
-2
4.3
4.27
-1
14Food-Processing & Distribution
17
4,700
4,423
-6%
25
24
-5%
1312
1245
-5
6993
6654
-5
39.17
37.8
-3
3.58
3.55
-1
15Building
24
4,589
4,585
3%
44
48
8%
1618
1718
6
6855
6632
-3
33.5
33.47
7
2.84
2.67
-6
16Multispecialty & Primary Care
12
4,511
4,625
3%
50
54
9%
865
839
-3
4610
4600
-6
30.69
31.46
3
5.22
5.51
6
17Grocery
15
4,280
4,582
7%
46
48
4%
1485
1701
15
6288
6676
6
35.96
37.87
5
2.88
2.69
-7
18Metal, Metalworking & Machinery
17
4,256
4,911
15%
20
24
18%
2188
2277
4
8909
9655
8
36.07
41.97
16
1.95
2.16
11
19Banking
25
4,039
4,311
7%
22
22
3%
806
822
2
7927
7866
-1
14.43
15.34
6
5.01
5.25
5
20Insurance
20
3,931
3,711
-6%
27
27
-1%
869
819
-6
5467
4826
-12
21.02
20.17
-4
4.52
4.53
-5
21Aviation & Aerospace
26
3,875
3,752
-3%
36
34
-6%
1249
1345
8
5590
5479
-2
19.37
21.2
9
3.1
2.79
-10
22Architecture
16
3,874
4,110
6%
28
31
10%
1706
1648
-3
8097
8131
0
45.05
46.71
4
2.27
2.49
10
23Science, Research & Development
18
3,615
3,498
-3%
29
28
-3%
1798
1770
-2
6348
6061
-5
27.39
27.33
5
2.01
1.98
-2
24Landscape, Garden Supplies
15
3,546
3,693
4%
21
21
3%
1409
1246
-12
7660
7339
-4
38.54
40.58
5
2.52
2.96
18
25Petroleum & Oil
15
3,455
3,735
8%
28
32
12%
1407
1522
8
5304
5654
7
30.58
32.76
7
2.46
2.45
7
26Water Supply & Sewage Disposal
15
3,428
3,348
-2%
17
17
-2%
1517
1459
-4
9007
8488
-6
34.63
33.82
-2
2.26
2.3
2
27Beauty & Hairdressing
11
3,411
3,820
12%
20
25
24%
707
682
-4
4451
4534
2
50.91
56.18
10
4.82
5.6
16
28Security
12
3,390
3,435
1%
19
20
9%
765
713
-7
4809
4971
3
42.91
43.48
1
4.43
4.82
9
29Motion, Talk, Sound, Commercial Pictures, etc.
12
3,312
3,161
-5%
31
36
16%
1584
1578
-4
5110
4952
-3
29.06
27.97
-4
2.09
2
-4
30Business
15
3,231
3,341
3%
122
174
43%
1572
1544
-2
4636
4633
-2
23.08
23.86
3
2.06
2.16
5
31Product Design Engineering
14
3,219
3,646
13%
28
32
13%
1224
1234
1
6102
6664
9
34.25
38.38
12
2.63
2.96
12
32Educational
19
2,916
2,875
-1%
20
19
-3%
1465
1445
-1
4404
4255
-3
20.68
20.25
-2
1.99
1.99
0
33Healthcare Business Management
16
2,794
2,719
-3%
22
22
-1%
1279
1244
-3
4277
4297
10
22.18
22.11
1
2.19
2.19
-3
34Food—Processing & Distribution
17
2,620
2,626
0%
20
20
0%
1,050
1,055
0
3,894
3,945
-1
39.19
38.53
2
2.50
2.48
1
35Restaurants & Food Service
11
2,575
2,630
2%
29
26
-9%
659
645
-2
3484
3504
1
33.02
33.29
1
3.91
4.08
4
36Ophthalmology
12
2,369
2,363
-3%
10
10
1%
369
371
1
2959
2833
-4
24.17
24.11
-3
6.42
6.37
-1
37Military/Naval
13
2,365
2,035
-14%
20
17
-12%
696
672
-3
3000
2665
-11
15.36
13.3
-13
3.4
3.03
-11
38Police, Law Enforcement & Penology
13
2,301
2,094
-9%
8
8
-7%
866
813
-6
4100
3728
-9
32.87
30.8
-6
2.66
2.58
-3
39School Administration
16
2,235
2,336
5%
18
19
4%
855
839
-2
3315
3366
2
24.29
25.67
6
2.61
2.78
7
40Transportation, Logistics & Distribution
10
2,086
2,376
14%
14
16
17%
665
774
16
2253
2629
17
37.25
43.2
16
3.14
3.07
-2
41Electrical
12
2,058
2,207
7%
18
20
9%
650
647
-5
2924
3053
4
27.44
29.42
7
3.17
3.41
8
42Government (Local, State & Federal)
14
2,038
1,897
-7%
30
25
-15%
633
641
1
2323
2326
5
19.78
19.17
-3
3.22
2.96
-8
43Legal
12
2,030
2,029
-5%
20
21
4%
769
784
2
3110
3065
-1
21.15
22.29
5
2.64
2.59
-2
44Hotels, Motels, Clubs & Resorts
9
1,920
1,826
-5%
16
17
4%
678
658
-3
3026
2891
-4
32
30.43
-5
2.83
2.78
-2
45Printing & Printing Processes
10
1,792
1,671
-7%
13
11
-14%
686
624
-9
4635
4076
-12
27.15
26.52
-2
2.61
2.68
2
46Veterinary
9
1,789
1,833
2%
14
16
17%
425
406
-4
3195
2970
-7
26.31
27.36
4
4.21
4.52
7
47Biotechnology
9
1,619
1,482
-8%
13
12
-9%
412
423
3
1518
1311
-14
31.75
29.06
-8
3.93
3.5
-11
48Sales Management
9
1,595
1,231
-23%
9
6
-31%
663
553
-17
2079
1739
-16
28.48
23.22
-18
2.41
2.23
-7
49Physical, Occupational & Other Therapy
9
1,542
1,546
6%
5
5
9%
1128
1024
-9
4574
4235
-7
26.13
26.21
6
1.37
1.51
10
50Pediatric Medicine
10
1,442
964
-33%
7
4
-33%
270
223
-17
1350
1076
-20
20.59
13.77
-33
5.34
4.32
-19
51Human Resources
9
1,402
1,471
5%
14
16
11%
439
414
-6
1900
1920
1
21.57
23.34
8
3.19
3.55
11
52Building Management & Real Estate
10
1,334
1,400
5%
13
13
4%
646
634
-2
1940
1901
-2
22.99
23.73
3
2.06
2.21
7
53Nursing
11
876
855
-2%
7
7
-3%
412
384
-7
1257
1181
-6
14.6
14.01
-4
2.13
2.23
1
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