×
Sign In Register

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Benchmarks - Top 50 Sectors

Published on .

RANKCategory
No. of mags.
Ad pagesAd revenue (in $mil.)Total no. of advertisersTotal no. of ad insertionsAvg. no. of advertisers per issueAvg. no. of insertions per advertiser
2011 YTD
2010 YTD
% chg
2011 YTD
2010 YTD
% chg
2011 YTD
2010 YTD
% chg
2011 YTD
2010 YTD
% chg
2011 YTD
2010 YTD
% chg
2011 YTD
2010 YTD
% chg
1Motor Trucks, & Accessories
25
6,647
5,015
33%
47
40
18%
1,237
1,146
8%
7,959
6,658
2
63.3
46
38%
5
4
23%
2Engineering & Construction
47
5,394
5,312
2
38
34
11
2,566
2,972
-14
9,779
10,117
-3
32.89
29
12
2
2
18
3Electronic Engineering
29
3,777
4,200
-10
51
55
-6
1,448
1,541
-6
6,163
6,278
-2
34.97
39
-9
3
3
-4
4Radio, TV & Video
28
3,505
3,293
6
46
41
13
1,172
1,187
-1
4,917
4,992
-2
23.52
22
9
3
3
8
5Financial
40
3,484
3,379
3
66
62
6
1,143
1,168
-2
4,869
5,184
-6
21.77
20
10
3
3
5
6Automotive
28
3,408
3,243
5
38
36
7
1,653
1,650
0
6,475
6,383
1
29.38
28
5
2
2
5
7Pharmaceutics & Pharmacology
33
3,371
3,472
-3
37
38
-4
1,203
1,201
0
3,679
3,500
5
29.57
29
0
3
3
-3
8Travel, Business Conventions & Meetings
33
3,333
3,152
6
49
44
12
1,771
1,809
-2
3,859
3,827
1
33.33
31
9
2
2
8
9Dental
24
3,321
3,102
7
46
42
10
870
855
2
4,338
4,441
-2
35.33
32
9
4
4
5
10Computers
39
3,165
3,262
-3
96
94
3
1,076
1,170
-8
3,771
4,007
-6
21.1
21
2
3
3
5
11Metal, Metalworking & Machinery
18
2,918
2,676
9
20
17
16
1,795
1,785
1
5,338
5,323
0
42.92
37
17
2
1
8
12Advertising & Marketing
27
2,787
3,113
-10
31
40
-21
1,793
1,884
-5
4,972
5,467
-9
20.79
21
-1
2
2
-6
13Multispecialty & Primary Care
12
2,629
2,765
-5
43
43
0
640
661
-3
2,633
2,791
-6
31.67
33
-5
4
4
-2
14Food—Processing & Distribution
17
2,626
2,620
0
20
20
0
1,050
1,055
0
3,894
3,945
-1
39.19
39
2
3
2
1
15Building
24
2,595
2,518
3
38
35
9
1,405
1,301
8
3,849
3,921
-2
32.84
31
7
2
2
-5
16AC/Heating/Plumbing/Refrigeration
15
2,516
2,597
-3
28
28
-1
895
895
0
3,723
3,784
-2
34.95
36
-3
3
3
-3
17Grocery
15
2,398
2,326
3
36
36
0
1,125
1,071
5
3,427
3,379
1
35.79
35
2
2
2
-2
18Banking
25
2,383
2,291
4
17
17
1
629
642
-2
4,419
4,487
-2
14.8
14
3
4
4
6
19Landscape, Garden Supplies
16
2,237
2,089
7
18
17
4
1,048
1,031
2
4,356
4,378
-1
40.67
38
7
2
2
5
20Beauty & Hairdressing
11
2,206
1,913
15
17
16
9
572
608
-6
2,631
2,570
2
58.06
50
15
4
3
23
21Product Design Engineering
14
2,125
1,820
17
26
22
17
1,025
960
7
3,849
3,391
14
40.1
34
17
2
2
9
22Architecture
16
2,042
1,933
6
22
20
9
1,186
1,225
-3
4,129
4,131
0
41.68
39
6
2
2
9
23Petroleum & Oil
15
2,040
1,817
12
24
21
16
1,167
1,109
5
3,131
3,008
4
31.38
28
11
2
2
7
24Science, Research & Development
18
1,927
1,991
-3
22
22
-3
1,317
1,375
-4
3,482
3,727
-7
27.54
26
5
1
1
1
25Insurance
20
1,924
2,182
-12
18
21
-13
627
679
-8
2,473
2,956
-16
18.5
21
-11
3
3
-5
26Educational
19
1,863
1,877
-1
18
18
-1
1,148
1,155
-1
2,747
2,831
-3
21.17
21
0
2
2
0
27Security
12
1,828
1,917
-5
15
15
2
582
665
-12
2,632
2,726
-3
40.64
43
-5
3
3
9
28Water Supply & Sewage Disposal
15
1,783
1,887
-6
12
13
-9
1,158
1,228
-6
4,633
4,970
-7
31.85
33
-4
2
2
0
29Business
15
1,770
1,743
1
137
96
44
1,065
1,122
-5
2,505
2,569
-2
22.98
23
0
2
2
7
30Aviation & Aerospace
24
1,705
1,804
-5
22
23
-4
969
928
4
2,597
2,672
-3
19.6
18
6
2
2
-9
31Motion, Talk, Sound, Commercial Pictures, etc.
12
1,591
1,702
-7
23
20
16
1,016
1,060
-4
2,561
2,722
-6
25.26
25
-1
2
2
-2
32Healthcare Business Management
16
1,476
1,485
-1
17
17
-1
925
902
3
2,418
2,208
10
21.08
21
1
2
2
-3
33Restaurants & Food Service
12
1,422
1,397
2
19
20
-7
604
575
5
2,000
1,946
3
30.92
30
2
2
2
-3
34Ophthalmology
12
1,385
1,434
-3
8
8
-2
314
306
3
1,682
1,753
-4
24.73
26
-3
4
5
-6
35School Administration
16
1,340
1,295
3
14
14
2
656
684
-4
1,891
1,911
-1
25.29
24
7
2
2
8
36Transportation, Logistics & Distribution
10
1,316
1,073
23
12
10
22
563
519
8
1,397
1,198
17
43.88
35
27
2
2
13
37Electrical
12
1,216
1,155
5
15
14
6
500
526
-5
1,699
1,682
1
28.97
28
5
2
2
11
38Military/Naval
13
1,138
1,236
-8
13
14
-5
508
521
-2
1,498
1,584
-5
13.55
14
-5
2
2
-6
39Police, Law Enforcement & Penology
13
1,090
1,237
-12
6
6
-11
626
675
-7
1,953
2,122
-8
28.7
32
-10
2
2
-5
40Veterinary
9
1,053
1,024
3
13
11
13
335
345
-3
1,674
1,792
-7
27.02
26
3
3
3
6
41Legal
12
992
1,040
-5
14
14
-2
558
544
3
1,638
1,640
0
19.45
19
1
2
2
-7
42Government (Local, State & Federal)
14
966
983
-2
18
20
-11
457
445
3
1,196
1,138
5
17.89
18
2
2
2
-4
43Hotels, Motels, Clubs & Resorts
9
941
920
2
13
11
17
490
489
0
1,504
1,554
-3
29.42
29
2
2
2
2
44Printing & Printing Processes
10
906
1,027
-12
9
10
-14
519
579
-10
2,188
2,634
-17
25.88
28
-7
2
2
-2
45Physical, Occupational & Other Therapy
9
826
782
6
4
4
15
752
835
-10
2,260
2,364
-4
25.83
24
6
1
1
17
46Human Resources
9
719
686
5
11
9
16
278
318
-13
962
971
-1
21.17
19
11
3
2
20
47Building Management & Real Estate
10
688
664
4
10
9
5
411
464
-11
924
999
-8
20.86
21
0
2
1
17
48Sales Management
9
644
832
-23
5
7
-33
404
502
-20
944
1,128
-16
22.23
28
-20
2
2
-4
49Pediatric Medicine
10
576
787
-27
4
5
-26
175
198
-12
648
797
-19
14.42
20
-27
3
4
-17
50Nursing
11
536
564
-5
6
6
-10
306
361
-15
712
819
-13
15.77
17
-5
2
2
1
Most Popular
In this article:
JOIN US