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Benchmarks - Top 50 Sectors

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Most Popular
RANKCategory
No. of mags.
Ad pagesAd revenue (in $mil.)Total no. of advertisersTotal no. of ad insertionsAvg. no. of advertisers per issueAvg. no. of insertions per advertiser
2011 YTD
2010 YTD
% chg
2011 YTD
2010 YTD
% chg
2011 YTD
2010 YTD
% chg
2011 YTD
2010 YTD
% chg
2011 YTD
2010 YTD
% chg
2011 YTD
2010 YTD
% chg
1Motor Trucks & Accessories
25
14,618
13,114
11%
74
72
3%
1,612
1,584
2%
17,623
16,683
6
64.39
52
23%
9
8
10%
2Engineering & Construction
47
10,556
12,330
-14
52
55
-5
3,372
4,307
-22
18,919
23,399
-19
33.19
31
6
3
3
9
3Radio, TV & Video
28
7,412
8,037
-8
68
71
-5
1,594
1,729
-8
10,391
11,786
-12
24.54
24
4
5
5
7
4Automotive
28
7,402
8,088
-8
59
64
-8
2,260
2,453
-8
13,859
15,406
-10
31.36
31
2
3
3
-1
5Travel, Business Conventions & Meetings
34
7,353
7,801
-6
80
81
-2
2,504
2,673
-6
8,254
9,148
-10
35.35
33
8
3
3
1
6Financial
40
7,349
8,165
-10
101
106
-5
1,669
1,827
-9
10,273
11,942
-14
22.47
22
2
4
4
-1
7Electronic Engineering
28
7,272
8,659
-16
71
82
-14
1,723
1,971
-13
11,419
13,291
-14
35.13
37
-4
4
4
-4
8Pharmaceutics & Pharmacology
33
7,086
7,898
-10
55
62
-11
1,664
1,816
-8
7,188
8,061
-11
31.35
30
3
4
4
-2
9Dental
24
6,707
6,870
-2
67
66
2
1,076
1,144
-6
8,356
9,641
-13
36.45
33
9
6
6
4
10Computers
39
6,589
7,729
-15
138
160
-14
1,590
1,789
-11
7,741
9,189
-16
21.39
21
1
4
4
-4
11Advertising & Marketing
31
5,915
7,740
-24
53
66
-19
2,728
2,959
-8
9,753
12,506
-22
24.85
24
4
2
3
-17
122011 LMA Conference
15
5,596
5,138
-8
54
61
-12
1,771
1,698
4
7,472
8,064
-7
37.5
37
3
3
3
-12
13AC/Heating/Plumbing/Refrigeration
15
5,357
6,092
-12
42
48
-11
1,153
1,253
-8
7,694
8,695
-12
37.2
37
-2
5
5
-4
14Multispecialty & Primary Care
12
5,293
5,850
-10
62
64
-4
885
1,019
-13
5,253
5,982
-12
32.07
31
3
6
6
4
15Metal, Metalworking & Machinery
17
5,283
5,779
-9
26
28
-7
2,330
2,449
-5
10,508
11,859
-11
40.64
39
5
2
2
-4
16Grocery
15
5,138
5,596
-8
54
61
-12
1,771
1,698
4
7,472
8,064
-7
37.5
37
3
3
3
-12
17Building
24
5,054
5,864
-14
53
56
-6
1,776
1,784
6
7,314
8,738
-16
33.25
34
-2
3
3
-13
18Food—Processing & Distribution
17
5,048
5,873
-14
27
32
-14
1,314
1,433
-8
7,479
8,830
-15
38.83
39
-1
4
4
-6
19Food£Processing & Distribution
17
5,048
5,873
-14
27
32
-14
1,314
1,433
-8
7,479
8,830
-15
38.83
39
-1
4
4
-6
20Banking
25
5,041
5,306
-5
26
28
-8
886
951
-7
9,206
10,332
-11
15.32
15
4
6
6
2
21Food-Processing & Distribution
17
4,700
4,423
-6
25
24
-5
1,312
1,245
-5
6,993
6,654
-5
39.17
38
-3
4
4
-1
22Beauty & Hairdressing
11
4,518
4,490
1
30
27
13
722
763
-5
5,301
5,711
-7
57.19
52
10
6
6
6
23Architecture
16
4,498
5,198
-13
34
37
-9
1,700
1,925
-12
8,953
10,807
-17
46.86
48
-2
3
3
-2
24Petroleum & Oil
15
4,241
4,553
-7
36
37
-3
1,610
1,624
-1
6,475
7,045
-8
32.13
31
3
3
3
-6
25Insurance
20
4,241
5,197
-18
30
35
-14
863
1,011
-15
5,517
7,179
-23
20.19
22
-7
5
5
-4
26Aviation & Aerospace
26
4,144
4,827
-14
38
45
-14
1,389
1,440
-4
6,020
7,094
-15
21.36
20
8
3
3
-11
27Landscape, Garden Supplies
15
4,092
4,551
-10
23
26
-11
1,303
1,572
-17
8,267
9,769
-15
39.73
39
2
3
3
8
28Security
12
4,067
4,394
-7
24
24
9
798
875
-9
5,956
6,353
-6
44.2
43
3
5
5
1
29Product Design Engineering
14
4,040
4,216
-4
35
37
-6
1,272
1,364
-7
7,324
7,886
-7
38.11
35
8
3
3
3
30Water Supply & Sewage Disposal
15
3,908
4,587
-15
20
23
-16
1,539
1,720
-11
10,030
11,903
-16
34.28
36
-5
3
3
-5
31Science, Research & Development
18
3,863
4,869
-21
31
39
-21
1,882
2,128
-12
6,813
8,411
-19
26.64
28
-6
2
2
-10
32Business
15
3,616
4,134
-13
191
153
24
1,600
1,798
-11
5,025
5,844
-14
23.48
23
1
2
2
-2
33Motion, Talk, Sound, Commercial Pictures, etc.
12
3,513
4,086
-14
39
38
2
1,663
1,821
-9
5,574
6,447
-14
26.82
27
-2
2
2
-6
34Educational
19
3,152
3,855
-18
21
26
-20
1,555
1,726
-10
4,694
5,741
-18
19.95
21
-6
2
2
-9
35Healthcare Business Management
16
3,123
3,553
-12
26
28
-10
1,313
1,430
-8
4,799
5,419
-11
21.99
22
1
2
2
-4
36Optometry & General Eye Care
9
3,029
2,483
22
20
12
71
468
479
-2
3,449
2,896
19
42.07
34
22
6
5
25
37Restaurants & Food Service
11
2,956
3,344
-12
29
37
-21
678
756
-10
3,961
4,534
-13
33.59
34
-2
4
4
-1
38Transportation, Logistics & Distribution
10
2,738
2,715
1
18
18
1
817
750
9
3,021
2,896
4
44.16
38
17
3
4
-7
39School Administration
16
2,678
2,986
-10
21
24
-11
935
1,018
-8
3,817
4,433
-14
26
26
2
3
3
-2
40Ophthalmology
12
2,624
3,058
-14
11
12
-12
387
422
-8
3,132
3,746
-16
23.64
25
-5
7
7
-6
41Electrical
12
2,448
2,696
-9
22
24
-7
673
729
-8
3,413
3,797
-10
29.5
28
4
4
4
-2
42Police, Law Enforcement & Penology
13
2,365
2,987
-21
9
11
-19
848
952
-11
4,170
5,273
-21
31.12
34
-7
3
3
-11
43Military/Naval
13
2,351
3,033
-22
20
25
-20
717
776
-8
3,057
3,842
-20
13.43
15
-13
3
4
-16
44Government (Local, State & Federal)
14
2,270
2,656
-15
31
39
-19
678
692
-2
2,620
3,050
-14
19.74
20
-3
3
4
-13
45Legal
12
2,236
2,619
-15
22
26
-13
829
896
-7
3,375
3,991
-15
21.93
21
2
3
3
-8
46Legal
N/A
2,236
2,619
-15
22
26
-13
829
896
-7
3,375
3,991
-15
21.93
21
2
3
3
-8
47Veterinary
9
2,103
2,250
-6
18
17
6
428
473
-10
3,407
4,064
-16
27.32
26
6
5
5
3
48Hotels, Motels, Clubs & Resorts
9
2,032
2,478
-18
19
21
-11
678
757
-10
3,216
3,858
-17
30.79
33
-6
3
3
-8
49Printing & Printing Processes
10
1,897
2,390
-21
13
17
-26
654
753
-13
4,645
6,012
-23
26.34
28
-7
3
3
-9
50Physical, Occupational & Other Therapy
9
1,884
2,052
-8
7
7
9
1,129
1,284
-12
5,049
5,894
-14
26.54
27
-2
2
2
4
51Human Resources
9
1,682
1,871
-10
18
19
-8
458
506
-9
2,204
2,555
-14
23.37
22
5
4
4
-1
52Building Management & Real Estate
10
1,597
1,747
-9
16
17
-9
671
721
-7
2,186
2,505
-13
23.84
24
-2
2
2
-2
53Biotechnology
9
1,570
2,014
-22
12
16
-22
441
469
-6
1,436
1,937
-26
28.05
31
-11
4
4
-17
54Sales Management
9
1,365
1,981
-31
7
11
-39
571
731
-22
1,928
2,636
-27
22.76
28
-18
2
3
-12
55Pediatric Medicine
10
1,109
1,925
-42
5
9
-42
246
316
-22
1,243
1,797
-31
13.86
21
-35
5
6
-26
56Nursing
11
935
1,122
-17
7
9
-14
391
485
-19
1,287
1,641
-22
13.76
15
-6
2
2
3
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