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BtoB

Benchmarks

Published on .

Top 10 B-to-B Advertisers

June 2004

Rank Rank last month Advertiser June impressions (in millions) May impressions (in millions) Change Share of voice

1 1 MetaReward 219.3 309.1 -29% 10%

2 2 American Express Co. 143.7 248.8 -42 7

3 3 Intelius 125.7 140.2 -10 6

4 8 IBM Corp. 83.3 53.9 55 4

5 15 ePrize 81.0 27.8 192 4

6 7 BURST! Media L.L.C. 80.5 113.8 -29 4

7 14 Greenfield Online 65.4 30.0 118 3

8 23 HighBeam Research L.L.C. 63.8 24.7 158 3

9 31 InsightExpress L.L.C. 63.3 18.6 240 3

10 11 Deutsche Post AG 61.8 38.3 61 3

Source: Nielsen//NetRatings AdRelevance

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