BtoB

Benchmarks

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Top 10 B-to-B Product/Service segments

October 2004

Rank Product/Service Impressions (in millions) Share (%)

1 Customer surveys 561.0 17%

2 Staffing 126.8 4

3 Online advertising 109.5 3

4 Software 77.2 2

5 Signs & printing 69.6 2

6 Networking & conferencing 48.6 1

7 Web hosting 48.5 1

8 Computer hardware 42.2 1

9 E-commerce hosting 28.6 1

Source: Nielsen//NetRatings AdRelevance

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