BtoB

Benchmarks

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Top b-to-b online advertisers

October 2006

Rank Rank in Sept. Advertiser October imp. (in mil.) Sept. imp. (in mil.) % change Share of voice

1 1 Colonize.com 1,431.2 464.6 208% 36%

2 4 ProductTestPanel.com 377.2 101.2 273 10

3 362 Nokia Corp. 172.2 .203 84,711 4

4 8 Verisign 97.3 48.5 101 2

5 21 American Express Co. 96.3 20.4 372 2

6 3 Microsoft Corp. 87.0 101.3 -14 2

7 25 BandZoogle 83.2 16.5 404 2

8 12 AmericanResearchPanel.com 81.0 35.3 130 2

9 19 Casale Media 79.3 26.8 196 2

10 58 Pitney Bowes 71.7 6.0 1,099 2

11 121 Google 70.1 1.6 4,364 2

12 2 United Parcel Service 65.5 216.1 -70 2

13 6 Intelius 63.5 70.7 -10 2

14 9 Web Internet 58.6 43.4 35 1

15 5 LogMeIN 56.2 97.2 -42 1

16 13 VistaPrint.com 53.4 33.7 59 1

17 11 CDW Computer Centers 39.9 39.0 2 1

18 24 InsightExpress 39.5 17.3 128 1

19 7 FedEx Corp. 38.2 53.1 -28 1

20 18 Verizon Communications 32.3 27.8 16 1

Top b-to-b subsegments

October 2006

Ranked by impressions

Rank Subsegment Impressions (in mil.) % of total b-to-b Estimated spending ($000)

1 Customer surveys 590.6 15% $1,910.1

2 Online advertising 203.5 5 838.7

3 Software 111.6 3 1,273.2

4 Web design 84.7 2 197.0

5 Signs & printing 72.8 2 360.1

6 Staffing 66.0 2 411.8

7 Banking & insurance 38.0 1 244.3

8 Directories & call lists 32.2 1 133.7

9 Firewalls & security 15.2 0 150.6

10 Office supplies 13.2 0 72.9

October 2006

Ranked by sponsored link impressions

Rank Subsegment Sponsored link imp. (in mil.) % of total b-to-b

1 Online advertising 225.8 9%

2 Customer surveys 116.6 5

3 Signs & printing 70.9 3

4 Software 69.0 3

5 Staffing 60.2 3

6 Directories & call lists 58.0 2

7 Industrial supplies 13.5 1

8 E-commerce hosting 12.1 1

9 Firewalls & security 8.9 0

10 Payment transaction 8.6 0

Top b-to-b sites

October 2006

Ranked by total impressions of b-to-b ads

Rank Site/Subsite Imp. (in mil.)

1 MySpace 1,701.5

2 Yahoo! Mail 348.8

3 The Weather Channel (General) 124.4

4 eBay 99.2

5 YouTube 92.2

6 MSN Hotmail 66.1

7 Monster.com Job Search 56.9

8 Juno (General) 33.6

9 WorldNetDaily 32.1

10 Buy.com 28.9

11 Forbes 27.7

12 Runescape 27.4

13 NetZero (General) 26.9

14 Excite Homepage 24.0

15 bizjournals.com 23.1

16 Switchboard 22.7

17 Verizon Online 21.8

18 New York Times (General) 21.4

19 MSNBC (General) 21.2

20 The Code Project 20.5

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