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Beneficial Bank selects Brownstein Group as brand AOR

Published on .

Philadelphia—Beneficial Bank has selected Brownstein Group, Philadelphia, as its brand agency of record, following a review. The previous agency, LevLane Advertising, Philadelphia, handled branding, advertising and media buying. Brownstein will be responsible for branding, advertising, digital, PR and social media. Beneficial also tapped Harmelin Media, Bala Cynwyd, Pa., for media buying. Budgets for both accounts were not disclosed.
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