BeNOW announces MVP Analytics

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Wakefield, Mass.—BeNOW, a database marketing company, Tuesday announced it has launched a new analytics methodology called MVP Analytics that it says will "help marketers acquire, retain and develop customers."

The service will be offered through BeNOW’s Strategic Marketing Services Group and will complement its database marketing technology solutions.

MVP Analytics will include customer profiling, segmentation based on customer value, a customer "scorecard," statistical modeling-based transactional, demographic and behavioral data, and reporting capabilities.

—Carol Krol

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