BtoB

Berkshire Information Systems launches B2B/ROI System

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Lenox, Mass.--Berkshire Information Systems Inc. has launched B2B/ROI System, a measurement service for b-to-b magazine publishers. B2B/ROI works as a standalone service, or in conjunction with a magazine's existing readership service. The system includes print-to-web tracking, e-mail lead tracking and Internet reporting.
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