Berlin Cameron/Red Cell to create campaign for launch of ‘Wall Street Journal’s’ ‘Weekend Edition’

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New York—Dow Jones & Co.’s The Wall Street Journal announced Friday that it has hired advertising agency Berlin Cameron/Red Cell, a WPP Group company, to create an ad campaign for the launch of the Journal’s "Weekend Edition," scheduled for Sept. 17. New York-based Berlin Cameron was named U.S. advertising agency of the year in 2004 by BtoB sibling publication Advertising Age. Spending for the assignment wasn’t disclosed.

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