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BtoB

Bertelsmann AG to license DoubleClick technologies

Published on .

New York--DoubleClick Inc. on Thursday announced that its TechSolutions division has signed a three-year contract with Bertelsmann AG, giving the German media conglomerate access to DoubleClick's ad serving and e-mail delivery technologies. The terms of the deal were not disclosed. Bertelsmann properties, which include publishers Random House Inc. and Gruner + Jahr, will license DoubleClick's AdServer, DART for Publishers and DARTmail products.
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