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BEST_WINNERSLIST_1003_00196247

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Integrated Campaign (more than $200,000) Winner: O-I, “Glass Is Life,” Doremus, New York Runner-up: Corning Inc., “Gorilla Glass,” Doremus, San Francisco Honorable Mention: IBM Corp., “Watson,” Ogilvy & Mather New York Integrated Campaign (less than $200,000) Winner: Scotsman Ice Systems, “Luv the Nug,”gyro Cincinnati Runner-up: American Airlines Cargo, “Not Just Flights. Business Insights,” RiechesBaird, Irvine, Calif. Honorable Mention: USG Corp., “Above and Beyond,” gyro Chicago Print Campaign (more than $200,000) Winner: IBM Corp., “Outcomes,” Ogilvy & Mather New York Runner-up: Corning Inc., “Gorilla Glass,” Doremus, San Francisco Honorable Mention: O-I, “Glass Is Life,” Doremus, New York Print Campaign (less than $200,000) Winner: John Deere, “We're for Loggers,” gyro Chicago Runner-up: Stanley Proto, “Serious Work,” Keiler & Co., Farmington, Conn. Honorable Mention: USG Corp., “The Weight Has Been Lifted,” gyro Chicago Print: Single Ad Winner: Stanley Proto, “Serious Work: Rookie,” Keiler & Co., Farmington, Conn. Runner-up: USG Corp., “The Weight Has Been Lifted: Car,” gyro Chicago Honorable Mention: Pfizer Animal Health, “EXCEDE/EXCENEL RTU,” Bader Rutter & Associates, Brookfield, Wis. Nontraditional Winner: American Express OPEN, Small Business Saturday, Crispin Porter+Bogusky, Miami Runner-up: Concur, Concur Breeze Tracking not Stacking Tour, Jack Morton Worldwide, New York Honorable Mention: FedEx Corp., SXSW Interactive Conference Sponsorship, BBDO New York TV Winner: FedEx Corp., “Proud Partner,” BBDO New York Runner-up: Cisco Systems, “Rock Paper Scissors,” OgilvyWest Los Angeles Honorable Mention: AT&T Inc., “Enterprise: Little Daredevil,” BBDO New York Online Campaign Winner: IBM Corp., “Capabilities-City of Madrid,” Ogilvy & Mather New York Runner-up: Options Industry Council, “It's Amazing What You Can Do With Options,” Leo Burnett Business, New York Online Video Winner: IBM Corp., “IBM Centennial Film: 100x100,” Ogilvy & Mather New York Runner-up: Cisco Systems, “Tarantula,” Redworks LA Honorable Mention: Fluke Corp., “Tight, Tight World,” Hodgson/Meyers, Kirkland, Wash. Trade Show Winner: John Deere, You're On-Live, gyro Chicago Runner-up: TheLadders, TheLadders 747, Stein+Partners Brand Activation, New York Honorable Mention: Dolby Laboratories, CES 2011 Czarnowski, Chicago Direct Mail: Multi Winner: Purolator International, 2010 Strategic Accounts Direct Marketing Campaign, Starfish: Brand Experience, New York Runner-up: CRP Industries, Empty Box Mailings, Mint Advertising, Branchburg, N.J. Direct Mail: Single Winner: Sprint Nextel, The Key to Reducing Your Stress Load, Euro RSCG Chicago Runner-up: Symantec Corp., BLK MKT Direct Mail Kit, Arc Worldwide, Leo Burnett, Chicago Honorable Mention: CRP Industries, Perske Plane Mailing, Mint Advertising, Branchburg, N.J. Out of Home Winner: Heathrow Express, “Heathrow Express: Be Part of the Next Chapter,” gyro London Runner-up: IBM Corp., “Outcomes,” Ogilvy & Mather New York Honorable Mention: Juniper Networks, “Junos Pulse: Defend Your Mobile Life,” John McNeil Studio, Berkeley, Calif. Microsite Winner: Approva Corp., Control Freak, Approva Corp., A Brand New Way, Ashburn, Va. (design), and DBC PR+New Media, Washington, D.C. (copy/content)   Runner-up: USG Corp., The Weight Has Been Lifted, gyro Chicago Honorable Mention: Hewlett-Packard Co., Upgrade and Save, Doremus, San Francisco Branded App Winner: Dow AgroSciences, Field Ref, Bader Rutter & Associates, Brookfield, Wis. Runner-up: Emerson Electric Co., RIGID Software Solutions, DDB Chicago
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