New York—BestVendor, a company started earlier this year by Jeff Giesea, founder of FierceMarkets, has announced the beta launch of a new website, www.bestvendor.com
. The site, a free social business directory, is designed to help small-business executives see what Web services, cloud apps and software their peers have rated and recommended.
Using Yelp as a model, BestVendor requires that users rate at least three of their work apps at registration and sign in using their LinkedIn account information. In return for their ratings, users get access to app, services and software recommendations customized for their job functions.