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BtoB

Beth Comstock, GE

Published on .

What: Senior VP-CMO

Where: GE, Fairfield, Conn.

Why: Comstock returned to her post as CMO in March, after serving as president of integrated media at GE business unit NBC Universal for two years. Comstock previously served as CMO at GE from 2003 to 2005. Since returning, she has led GE's continuing "Ecomagination" marketing campaign, as well as sponsorship activities around the Beijing Summer Olympics, for which GE is a worldwide partner and will be providing more than 335 products and infrastructure services.

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