Beth Comstock, General Electric Co.

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What: Senior VP-CMO

Where: General Electric Co., Fairfield, Conn.

Why: Comstock, who returned as CMO last year after a stint as president of integrated media at GE business unit NBC Universal, leads all growth and innovation initiatives for GE, including sales, marketing and communications efforts. She oversees the company's "ecomagination" environmental business platform, as well as its new "healthymagination" initiative for health care.
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