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BtoB

Beth Comstock, Senior VP-CMO, General Electric Co.

Published on .

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What: Senior VP-CMO
Where: General Electric Co., Fairfield, Conn.
Why: Comstock, who has been in her current job for two years after serving as president of integrated media at GE business unit NBC Universal, leads all growth and innovation efforts, including sales, marketing and communications. She oversees the company’s “ecomagination” environmental business platform, as well as its “healthymagination” initiative encompassing health care.
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