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BtoB

Beth Comstock, Senior VP-CMO, General Electric Co.

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What: Senior VP-CMO Where: General Electric Co., Fairfield, Conn. Why: Comstock, who has served as CMO at GE for the past five years, is responsible for all growth and innovation efforts at the company, including sales, marketing and communications. This year, she oversaw the introduction of a new campaign, called “Brilliant Machines,” that promote GE's Industrial Internet software business.
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