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BtoB

Bibby Financial Services launches new campaign

Published on .

Chicago—Bibby Financial Services launched its first marketing and brand identity campaign, aimed at financial advisors and small-business owners. The campaign was created by Bibby’s new agency of record, Euro RSCG Chicago, and includes print and online. The campaign is designed to build brand awareness in the U.S. for the UK-based company and establish Bibby as a leader in the financial services category. The budget was undisclosed.
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