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Big 3 automakers launch another exchange

Published on .

Detroit--Do you doubt the auto industry's interest in online exchanges, especially in light of Covisint's rocky start? Well, don't. On Thursday, Big 3 automakers Ford Motor Co., DaimlerChrysler AG and General Motors Corp. struck again, announcing plans to build a b-to-b marketplace for repair parts. It will focus on the flow of parts between the automakers, their dealers, and wholesale customers such as collision shops and fleet owners. The venture doesn't have a name yet, but it does have a CEO: Chuck Rotuno, formerly senior VP-general manager, Global Automotive Publishing at Bell & Howell, which is also part-owner of the new company. The new venture will encroach on existing, independent after-market exchanges, such as PartsNet.com and CarStation.com.
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