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BtoB

Big 3 business magazines gain ad pages in first quarter

Published on .

New York—The big three business magazines—Bloomberg Businessweek, Forbes and Fortune—all posted advertising page gains in the first quarter, according to Publishers Information Bureau figures released by MPA. Bloomberg Businessweek led the way with an 8.2% gain compared with the year-earlier period. Fortune turned in a similar performance with an 8.1% gain, and Forbes was not far behind, with a 7.4% gain. Fast Company (4.4%) and Barron's (4.2%) also delivered ad page gains. However, other business magazines showed ad-page declines, including Wired (down 16.0%); Inc. (down 15.6%); Entrepreneur (down 10.1%); Harvard Business Review (down 8.2%); and The Economist (down 4.8%).
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