New York—The Big 3 business magazines—Bloomberg Businessweek, Forbes
—posted ad page gains in the first half of the year compared with the year-earlier period, according to Publishers Information Bureau figures. Forbes
led the way with a 13.0% gain in ad pages, followed by Bloomberg Businessweek
(6.4%) and Fortune
The magazines outperformed the broad consumer magazine market, which posted an 8.8% decline in ad pages in the first half of the year.
The best-performing business title in ad page gains was Fast Company
, which posted an increase of 19.5% in ad pages. Also posting gains was Harvard Business Review
Business magazines that posted ad page declines in the first half included Entrepreneur
(-4.1%), The Economist
(-4.1%) and Inc.