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Big Blue partners with three companies on Internet marketing services

Published on .

San Francisco--IBM said Monday it would partner with three Internet developers to provide what it calls an ``adaptive Internet marketing solution.'' Its Global Services unit said it would integrate software from DoubleClick, New York, net.Genesis, Cambridge, Mass., and Net Perceptions, Minneapolis, with its Net.Commerce server software. The deal is significant because IBM has a large number of clients using Net.Commerce--more than 800--and the integration services necessary to get companies up and running fast. IBM will offer the analysis (from net.Genesis), advertising inventory management (from DoubleClick) and suggestive selling (from Net Perceptions) capabilities necessary to place, manage and track Internet advertising in more effective ways.
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