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Big Flower considers strategic alternatives

Published on .

New York -- Big Flower Holdings said it's considering strategic alternatives, including possibly selling all or part of the company. The Manhattan-based company, which specializes in targeted advertising inserts, direct mail and direct marketing services, and digital services, has been expanding through acquisitions. Chairman Theodore Ammon left buyout firm Kohlberg Kravis Roberts & Co. in 1992 to found Big Flower and buy advertising-circular printer Treasure Chest Advertising. Since then, the company has snapped up other marketing businesses, many of which were in new media, tripling its revenue over the last four years to $1.8 billion in 1998. Last year, Big Flower posted its first annual profit since 1993, earning $37.7 million, or $1.69 a share. (From Crain's New York Business.)
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