Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Big growth forecast for CRM revenue

Published on .

Framingham, Mass.--Worldwide customer relationship management services revenue are projected to exceed $40 billion in 1999, according to research by International Data Corp. The market will continue to grow, International Data predicts, with CRM revenue expected to reach $90 billion by 2003. In 1998, Andersen Consulting generated the largest amount of CRM consulting and systems integration revenue.
Most Popular
In this article: