BtoB

Big moves They said it

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In the early months of this year, some of the biggest b-to-b publishers made key moves: *Reed Elsevier put its Reed Business Information unit on the block to reduce the parent company's exposure to cyclical advertising markets. *United Business Media restructured its CMP unit into four market-focused businesses, each with its own CEO, and eliminated the CMP name. *Ziff Davis Media filed for Chapter 11 bankruptcy protection on March 5 in order to restructure its operations and pay down its debt. *Penton Media underwent a major reorganization with the aim of creating new marketing vehicles and sharpening its sales focus. “It is certainly a challenging environment. Marketing is a prime suspect for potential cuts and reductions. If we haven't seen pressure, we will see it coming as CEOs and CFOs take a look at the balance sheet to make sure we are prepared for a downturn.” —Michael Gerard, VP-research director, IDC's CMO Advisory service, on the economic outlook Source: BtoB, March 10, 2008
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