In the early months of this year, some of the biggest b-to-b publishers made key moves:
*Reed Elsevier put its Reed Business Information unit on the block to reduce the parent company's exposure to cyclical advertising markets.
*United Business Media restructured its CMP unit into four market-focused businesses, each with its own CEO, and eliminated the CMP name.
*Ziff Davis Media filed for Chapter 11 bankruptcy protection on March 5 in order to restructure its operations and pay down its debt.
*Penton Media underwent a major reorganization with the aim of creating new marketing vehicles and sharpening its sales focus.
“It is certainly a challenging environment. Marketing is a prime suspect for potential cuts and reductions. If we haven't seen pressure, we will see it coming as CEOs and CFOs take a look at the balance sheet to make sure we are prepared for a downturn.” —Michael Gerard, VP-research director, IDC's CMO Advisory service, on the economic outlook
, March 10, 2008