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BtoB

Bigfoot Interactive releases benchmark analysis

Published on .

New York--Bigfoot Interactive released its quarterly vertical benchmark analysis for e-mail campaigns launched in the first quarter. The category with the strongest performance was financial services, which had a clickthrough rate of 22.1%, up from 17.6% in the fourth quarter. Other categories with strong performance were automotive (with a clickthrough rate of 19.3%), media (16.5%) and retail (11.2%).
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