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Bigfoot Interactive, Strategic Data form personalization pact

Published on .

New York--Bigfoot Interactive is teaming with Strategic Data Corp. to jointly produce and sell personalization software and consulting services to marketers. Bigfoot Interactive, an e-marketing consultancy, will provide e-mail and customer relationship management strategy; Strategic Data will concentrate on the software. The companies will focus on segmentation, message relevancy and multichannel online marketing.
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