×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Bigfoot launches brand measurement for e-mail communications

Published on .

Most Popular
New York--Bigfoot Interactive Wednesday announced the launch of BrandIndex, a service that measures and analyzes the branding impact of e-mail campaigns. BrandIndex measures brand awareness, message association, brand favorability, brand loyalty and purchase intent for retention- and acquisition-based e-mail initiatives.
In this article: