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BtoB

Bigfoot nabs creative director from direct market ranks

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New York--Bigfoot Interactive said Wednesday that Neil Feinstein has been named director of its creative services division, bringing a traditional direct marketer to the top slot of the e-marketing strategic planning and creative design agency. Feinstein, who will focus on pushing Bigfoot into such areas as rich media and e-mail branding services, comes to Bigfoot from Bozell, where he ran integrated marketing programs for such clients as The New York Times and Datek Online. Meanwhile, e-mail direct marketing agency e-Dialog Inc., Lexington, Mass., said Wednesday that Ken Lajoie has been hired as chief technology officer. Lajoie brings 18 years of direct mail experience with him to e-Dialog, most recently as CTO of MSP Group.
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