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BtoB

Bigfoot updates DREAM

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New York--E-mail marketing company Bigfoot Interactive Tuesday announced it will offer a new ISP member feedback measurement tool in the updated version of DREAM (Direct Response E-mail Application Manager). Bigfoot said its clients will have access to all available ISP member e-mail delivery requests and will be able to view statistics on an individual campaign basis through the reporting section of the DREAM interface. The new version will also include what Bigfoot calls the CAN SPAM Content Inspector, which it says can scan and verify compliance with the new federal law.
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