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'What has been the biggest change in your job as a marketer over the past 10 years?'

Cynthia Green, Chief Marketing and Sales officer, DuPont

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“The biggest change is how content is delivered and received—both with our customers and the broader value chains. Content is king. Getting it faster, with more customer insight, and back out into the market with speed and relevance is a business necessity and competitive advantage for those who do it well. Shared content, distributed content, use of the Internet and social networking have changed the face of marketing. At DuPont we believe that to be a good marketer, you must be a good e-marketer.”
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