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BtoB

Bill Archer, AT&T

Published on .

Most Popular
What: CMO-business

Where: AT&T, Dallas

Why: Archer oversees all marketing functions for the business segment of AT&T, including business strategy, segment marketing, product management, sales enablement, positioning and product profitability. This year, he led the continuation of AT&T's integrated campaign "The Internet Can't Hide Anymore," aimed at mobile business executives. He is also pushing AT&T's move into more social media, including YouTube videos and viral campaigns.
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