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BtoB

Bill Gray and Carla Hendra, Ogilvy North America

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Bill Gray and Carla Hendra
What: Co-CEOs
Where
: Ogilvy North America, New York
Why
: Under the leadership of Gray and Hendra, Ogilvy North America won new clients in 2006 including DoubleClick, The Economist, Marsh and World Business Forum. It created integrated campaigns including
Cisco’s “Welcome to the Human Network,” IBM’s “What Makes You Special?” and SAP’s “Mythbusters.” The agency opened new media shop Neo@Ogilvy and acquired database marketing company Leopard.
In this article: