BtoB

Bill Nussey, President-CEO, Silverpop

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What: President-CEO
Where: Silverpop, Atlanta
Why: Under Nussey’s guidance, Silverpop has been an originator of many industry best practices and innovations, in particular in the use of e-mail as a strategic communications channel. Already recognized for its Engage and Engage B2B platforms, Silverpop this spring introduced a new product that combines the attributes of the two marketing solutions, called Engage 8.
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