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BtoB

Bill Nussey, Silverpop

Published on .

What: President
What: Silverpop, Atlanta
Why: Nussey heads one of the last of the e-mail independents, a company that added marketing automation to its competencies with last year's acquisition of Vtrenz. A proponent of Web 2.0 processes and technologies, Nussey says the next generation of online marketing will go beyond simply capturing attention and that marketers must develop programs that better engage customers and prospects.
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