BtoB

BIN finds ad pages down, spending up slightly

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New York--While b-to-b ad pages decreased in January, b-to-b ad spending was up slightly, according to the Business Information Network figures released Tuesday. The figures are compiled by Competitive Media Reporting, New York, for American Business Media. The BIN numbers showed that ad pages declined 5.4% in January 2003 compared with January 2002. In the same period, ad spending increased a modest 2.9%. “We’ve been predicting a 3% growth in ad revenues in the first quarter of 2003, and the January numbers support that projection,” said Gordon Hughes, ABM’s president-CEO. “However, if war occurs, the growth may be delayed until the second half of 2003. We are still comfortable with our projection of 3% growth for the year.”
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