Ad spending was down across all categories. Telecommunications ad spending was down 54.3% from January 2001, followed by the mega-category of finance, business and advertising (down 42.9%).
Also hard hit were the categories of software (down 35.3%), travel (down 33.3%) and materials and components (down 32.5%).
Total magazine ad pages were 44.4 million, down 26.4% from January 2001. Telecommunications ad pages were down 59%, and computer ad pages were down 39.8%.
Gordon Hughes II, president-CEO of American Business Media, said there were no surprises in January, although he said he expects b-to-b ad spending to pick up by the fourth quarter.