BtoB

BIN: January ad spending down 31.3%

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New York--January ad spending totaled $506.9 million, down 31.3% from the same period last year, according to the Business Information Network, a joint venture of American Business Media and CMR.

Ad spending was down across all categories. Telecommunications ad spending was down 54.3% from January 2001, followed by the mega-category of finance, business and advertising (down 42.9%).

Also hard hit were the categories of software (down 35.3%), travel (down 33.3%) and materials and components (down 32.5%).

Total magazine ad pages were 44.4 million, down 26.4% from January 2001. Telecommunications ad pages were down 59%, and computer ad pages were down 39.8%.

Gordon Hughes II, president-CEO of American Business Media, said there were no surprises in January, although he said he expects b-to-b ad spending to pick up by the fourth quarter.

--Kate Maddox

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