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BtoB

BIN report: B-to-b ad spending up 3.8% in 2004

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New York—Ad spending in b-to-b publications was up 3.8% in 2004 over 2003, according to the Business Information Network report by American Business Media and IMS/The Auditor.

Ad pages for the year were up 1.4% over ad pages in 2003.

In December, ad spending was up 4.6% over December 2003, and ad pages were up 2.7%.

The leaders in ad spending for 2004 were retail (up 13.1%), automotive (up 8.2%) and telecommunications (up 7.1%).

In ad pages, the leaders were telecommunications (up 9.2%), drugs and toiletries (up 6.4%), and business and advertising (up 3.1%).

—Kate Maddox

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